
Tool 1 - Values, attributes and management objectives
Specific objectives of the Tool
- To establish whether there is a good understanding of the Outstanding Universal Value of the
World Heritage property
A cultural, natural or mixed heritage place inscribed on the World Heritage List and therefore considered to be of OUV for humanity. The responsibility for nominating a property to the World Heritage List falls upon the State(s) Party(ies) where it is located. The World Heritage Committee decides whether a property should be inscribed on the World Heritage List, taking into account the technical recommendations of the Advisory Bodies following rigorous evaluation processes.
When used as a general term, World Heritage refers to all the natural, cultural and mixed properties inscribed on the World Heritage List. and its attributes. - To assess if there is a good understanding, identification and documentation of the other important values of the property and the attributes that convey those values.
- To review if there are clear management objectives to guide the management of the property and whether those objectives are clearly based on the Outstanding Universal Value and other important values of the property.
Background information
The Outstanding Universal Value of a
World Heritage property
A cultural, natural or mixed heritage place inscribed on the World Heritage List and therefore considered to be of OUV for humanity. The responsibility for nominating a property to the World Heritage List falls upon the State(s) Party(ies) where it is located. The World Heritage Committee decides whether a property should be inscribed on the World Heritage List, taking into account the technical recommendations of the Advisory Bodies following rigorous evaluation processes.
When used as a general term, World Heritage refers to all the natural, cultural and mixed properties inscribed on the World Heritage List.
is the reason why the property is considered to be of common importance for present and future generations and inscribed on the World Heritage List. However, all properties will invariably have a wider range of values at different levels of recognition (international, national or local) that contribute to the overall significance of the property. Therefore, it is essential to identify and recognize these other important values and ensure that the property’s management system takes them into consideration.
The main concern for management should be to maintain the Outstanding Universal Value as well as the other important values of the property. In the case of heritage places not inscribed on the World Heritage List, a similar logic applies: while some values might have a broader level of recognition (e.g. if the place is designated at the national level), local communities may value it for different reasons. These local values may even differ among community groups. This understanding of the full range of the values of the heritage place, whether inscribed on the World Heritage List or not, should be reflected in clear management objectives that guide all aspects of the management system. Clear management objectives will also help focus attention on what is most important when difficult decisions have to be made and scarce resources allocated.
Together the values, attributes and management objectives for the property provide the basis for what should be analysed and evaluated throughout the whole assessment process. Hence, Tool 1 includes two worksheets:
- Worksheet 1a is designed to assess the identification and documentation of the values of the property and the attributes that convey those values.
- Worksheet 1b is designed to relate the values and attributes of the property to the management objectives.
The findings of Tool 1 will underpin the analyses required for the other tools; in particular Tool 11, which requires you to assess the extent to which the values of the property are being maintained and management objectives achieved. Therefore, it is important that you invest sufficient time during the assessment to complete worksheets 1a and 1b in detail, especially the sections on ‘Conclusions’ and ‘Gaps and challenges’.
Completing Worksheet 1a
The first task in Worksheet 1a is to list the values and attributes of the property according to their level of importance (OUV, national or local). Understanding the different levels should help you to
i) prioritize actions if there are conflicts between values and ii) recognize that values are interrelated and that the protection of those other important values is critical to maintaining the OUV of the property.
Worksheet 1a will also help you evaluate whether the attributes that convey the values of the property have been sufficiently identified, are well understood, and if they are the focus of management measures.
Identifying values and attributes and, in particular, distinguishing between the two concepts (Section 3.3) is not an easy task, but it is a critical one, as it will help you make full use of the other tools. There is no right or wrong way to go about this task, since values and attributes can be framed in different ways. When in doubt, focus on the main objectives of the tool rather than on the details of the concepts themselves.
Refection questions:
- Is the Outstanding Universal Value of the property easy to understand, including by non-heritage professionals? If not, can you describe it using short and simple sentences easier to communicate to a wide variety of actors?
- How about the other important values of the property? Have they been identified and documented or recorded (including through traditional or customary oral sources)? Are the information sources accessible and/or securely stored?
- Are the values described in information sources used by managers on a regular basis to guide the management of the property? For instance, are they included in the management plan or other primary planning instrument? Or are they documented in academic and research papers that have not been taken into consideration by management, or are not readily accessible?
- What is the relationship between the other important values and the Outstanding Universal Value of the property? Are some of these values interdependent? Are some of the values divergent or in conflict? If yes, why and how does it affect management?
- Are there certain categories of values that have been overlooked or insufficiently documented or recorded? If so, is additional research needed or should further investigation and documentation be undertaken, and by whom?
- Have rights-holders and/or local communities been involved in the identification of the values of the property, particularly at the time when the property was nominated for the World Heritage All inherited assets which people value for reasons beyond mere utility. Heritage is a broad concept and includes shared legacies from the natural environment, the creations of humans and the creations and interactions between humans and nature. It encompasses built, terrestrial, freshwater and marine environments, landscapes and seascapes, biodiversity, geodiversity, collections, cultural practices, knowledge, living experiences, etc. List?
- Are the attributes of the property clearly and sufficiently identified and documented?
- Have processes, practices and associations, as well as other intangible elements, been considered as attributes, or is the identification of attributes mainly limited to physical elements?
- Is the distinction between values and attributes in the information sources clear?
Completing Worksheet 1b
Maintaining the Outstanding Universal Value and the other important values of the property should be the primary concern for management, and this should be reflected in clear management objectives. Each value and the key attributes associated with it should normally have one or more associated objectives.
However, management is also about other aims – such as the need to ensure the function of heritage in the life of the local communities, its presentation to visitors or its contribution to sustainable development. Such aims should also be reflected in the management objectives for the property (see Box 5.1). However, if there is conflict between different aims, priority should always be given to maintaining the values of the property. Together, values, attributes and management objectives should act as the guiding principles or foundations for the whole management system.
Distinguishing between management objectives and what is to be actually achieved over a specific time period (i.e., desired management outcomes) can cause confusion. Management objectives refer to the primary aims that guide the management of the
World Heritage property
A cultural, natural or mixed heritage place inscribed on the World Heritage List and therefore considered to be of OUV for humanity. The responsibility for nominating a property to the World Heritage List falls upon the State(s) Party(ies) where it is located. The World Heritage Committee decides whether a property should be inscribed on the World Heritage List, taking into account the technical recommendations of the Advisory Bodies following rigorous evaluation processes.
When used as a general term, World Heritage refers to all the natural, cultural and mixed properties inscribed on the World Heritage List.
and ensure that its values are maintained over the long term. Because of their overarching nature, management objectives by themselves are not sufficient to direct everyday management in a precise way. They need to be complemented by desired management outcomes, which define what is to be actually achieved in a management cycle or a specified period of time. Through planning processes, desired management outcomes help to translate the management objectives into work programmes and take into consideration how factors affecting the property impact (or can potentially impact) the attributes. For further information on distinguishing between management objectives and desired management outcomes, see Box 5.2 and if needed, re-read Section 3.3.
The inclusion of heritage as a part of the Sustainable Development Goals (related to target 11.4 ‘Strengthen efforts to protect and safeguard the world’s cultural and natural heritage’) is a long-overdue acknowledgement of its role within the wider development agenda. However, the growing pressures from a host of unprecedented challenges for heritage raises the question of how best to strike a balance between conservation and development, while maintaining the values of heritage places. How does heritage management engage with sustainable development, at a policy or operational level?
If the task of protecting and managing heritage is to be effective, it must be interwoven with efforts to improve the health of the planet and all its inhabitants. This calls for an alignment of heritage management objectives and development aims. In this spirit, the World Heritage Sustainable Development Policy, adopted in 2015, seeks to harness the potential of heritage to contribute to sustainable development, while noting that the primary objective of the
World Heritage Convention
The Convention Concerning the Protection of the World Cultural and Natural Heritage is an international treaty adopted by the UN in 1972 that defines the kind of natural or cultural sites which can be considered for inscription on the World Heritage List for their Outstanding Universal Value for all humankind. Commonly known as the World Heritage Convention, it establishes how the international community as a whole is responsible for
the protection of such heritage and sets out the duties of States Parties in identifying potential sites that may be eligible for inscription onto the World Heritage List and their role in protecting and preserving them. By signing the Convention, each country pledges to conserve not only the sites situated on its territory that have been recognized as being of Outstanding Universal Value, but also to protect its national heritage and to be involved in international efforts to protect, conserve and promote the heritage of humankind.
, to protect the world cultural and natural heritage, should not be compromised. The policy identifies four core dimensions: (i) inclusive social development (championing human rights, gender equality and Indigenous peoples and local communities), (ii) environmental sustainability (including resilience to disasters and climate change), (iii) inclusive economic development, and (iv) peace and security. The effective implementation of this policy requires reflecting on existing frameworks for heritage management and radically changing our approach to designing management objectives and mechanisms at heritage places.
Note that there is not a direct correspondence between the examples given here for management objectives with those of desired management outcomes.
Examples of management objectives:
- To preserve the traditional building techniques associated with wooden architecture.
- To protect the mangroves along the coastline of the property.
- To maintain the historic green spaces within the city centre.
- To maintain the townscape character of the traditional human settlement.
- To maintain the wine-making industry as the key economic activity within the cultural landscape.
- To preserve the pilgrimage routes to the sacred places.
- To maintain the habitat necessary to the survival of the endangered species.
Examples of desired management outcomes:
- Number of skilled craftspersons increased by at least 20% by 2026.
- Mangroves restored back to 60% of original extent by 2030.
- Historic garden within northern area of the historic urban centre fully rehabilitated by 2027.
- Overfishing of a particular species (state which one) significantly reduced by 2025 by working in collaboration with fishing communities.
- Interpretation of the property enhanced by working with rights-holders to improve the quality of guided visits within the property.
- Gazettement of the community-conserved areas within the buffer zone of the property completed.
- Visitor management enhanced through the construction of a new visitor centre.
When no time-frame is given for an outcome, it should be assumed that this is to be achieved by the end date of the current management plan or primary planning instrument.
Reflection questions:
- Have management objectives for the
World Heritage property
A cultural, natural or mixed heritage place inscribed on the World Heritage List and therefore considered to be of OUV for humanity. The responsibility for nominating a property to the World Heritage List falls upon the State(s) Party(ies) where it is located. The World Heritage Committee decides whether a property should be inscribed on the World Heritage List, taking into account the technical recommendations of the Advisory Bodies following rigorous evaluation processes.
When used as a general term, World Heritage refers to all the natural, cultural and mixed properties inscribed on the World Heritage List. or heritage place been identified? - Are the objectives clearly linked to the values and attributes of the property?
- Are the objectives specific enough to guide the management system for the property?
- Do the objectives also address how the property can contribute to other societal goals, such as sustainable development, community well-being and the generation of services and benefits?
- Are the management objectives clearly distinguishable from desired management outcomes?
- Are the management objectives distinguishable from other aims (such as organizational objectives or a vision for the property)?
- Have desired management outcomes been identified as part of the planning processes?
- Are these desired outcomes realistic and objectively verifiable?
- Have desired outcomes been defined in relation to the management objectives as well as the factors affecting the property?